Adventures & observations in the real estate technology landscape #2

  • Speaking of ownership, who owns your real estate domain name? We’ve had recent cases where service providers try to hold domains from agencies (who wish to move to us) ransom by registering it in their own names. Bad, bad practice. It also goes against the .co.za polices. Check if your real estate domain is registered in your name here, for .co.za domains visit this link. What is the risk? Well apart from causing frustration and possibly disruption in services (website/systems) when it is time to move, imagine that company closing down or selling your name to a competitor… scary thought. As business owner, you have to cover your risks. (Entegral is an accredited .co.za registrar).
  1. It costs money to run a portal, market it and ensure a perfect user experience. In general, the best portals command a higher subscription fee due to higher marketing budgets and development teams that perfect that user experience. (Developers are expensive!). But, there is also a fine line between charging a subscription that provides a good profit, and going overboard to please your investors. Greed ruins a business.
  • This popped up in my FB timeline, I was catching up on some work in San Francisco exactly 5 years ago. I think that was one of the key moments I realized that as a team, we could work from anywhere. We started embracing remote work gradually and in 2015 got rid of our offices for good!. This move has opened a lot of new doors for us.

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Adriaan Grové

Adriaan Grové

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.