Failure is an option, quitting is not

This popped up today, one of my 1st Instagram pics years ago “Failure is not an option” from a mug I bought at the Kennedy Space Center.

Failure is the path to innovation

Failure is the only way to establish a culture of innovation within a company. It is easy to feel defeated after you’ve spent long nights and weekends working on a cool new product or product feature, only to see it not being adopted by users. I’ve been through many of those! It can easily instigate fear for any new ventures.

But, as soon as you see this as part of a learning curve, and part of life, your attitude will change, and you will learn that this enables you to fine-tune your next endeavor. (Sometimes a bit of fine-tuning is all that is needed to make something work!).

Failure I think, is something that is more difficult to accept if you have investors in your company who expect results for everything you do. One of the reasons I’ve kept Entegral 100% independent: it keeps the innovation cycle going, allows us to take risks, and carve our own way in doing things.

Taking (calculated) risks to overcome fear of failure

When Entegral attended the 1st AWS Cloud conference in 2012 in Las Vegas, Werner Vogels (CTO AWS) famously said that “Everything fails all the time”, how true is that, and something you should always keep in the back of your head when running a company: have a plan B (and C!) ready. Spread your risks.

The fear of the definition of a successful business

Disruption has started. What? You are not a Unicorn???

Success I’ve learned, can be found in starting a business with one client and seeing it grow organically over years. Success can be found in knowing that you don’t rip your customers off, or selling them (or their data out). One can find joy in the small things in growing a business, you don’t need money as proof for success. The proof lies in happy customers and employees and finding happiness in your daily work.

Failure is an option, quitting is not, just don’t loose your head ;)

Riding MTB trails at The Red Barn, trying not to lose my head

I’m the CEO of, I love working with my remote team to solve real estate problems. Questions everything.

I’m the CEO of, I love working with my remote team to solve real estate problems. Questions everything.