Failure is an option, quitting is not

Failure is the path to innovation

That was a motto I believed in when I started Entegral and naively thought that every product or every feature we build, will be a success. Failure was truly not an option. Luckily we learn through experience: failure is actually an option, and is critical for business success.

Taking (calculated) risks to overcome fear of failure

Risks we take! In 2011 we were one of the 1st real estate technology service providers to switch to the Amazon AWS cloud. That was one of our biggest risks we took so far (together with going remotely in 2015). I remember receiving negative response from competitors after we’ve switched to the cloud, and clients being told that “their data is not safe” and that “the cloud was a fad”. I had a lot of convincing to do and everything went well…until a lightning struck in 2011 that took out one of the AWS data centers.. We weren’t fully prepared for such a catastrophic failure. After sleepless nights we recovered, and from this experience, we’ve built our own AWS cloud recovery and backup tool that is today, still running non-stop. It has also allowed us to take a more pro-active approach in monitoring our systems and we follow a transparent approach about any downtime.

The fear of the definition of a successful business

Today, there is so much Silicon Valley hype on starting a business with funding and thinking you will become the next Unicorn. It has skewed the view of how many young entrepreneurs look at a business. It has skewed the criteria for success or failure.

Disruption has started. What? You are not a Unicorn???
Riding MTB trails at The Red Barn, trying not to lose my head

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I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.

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Adriaan Grové

Adriaan Grové

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.