Is data the new oil in real estate?

Imagine portals paying you for your listings

Funny enough, I’ve explored this for some time now as I love game theory and the ever increasing problem of high property portal fees agents face. The catch is that the portal will just increase their pricing back to you. It then boils down to what holds more intrinsic value: the listing data or consumer eyeballs?

Data alone doesn’t make a sale happen

Data is the new oil, but data alone doesn’t make sales happen in real estate. The agent then, provides two highly valuable items to the table:

  1. the experience: ability to sell that product



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Adriaan Grové

Adriaan Grové

I’m the CEO of, I love working with my remote team to solve real estate problems. Questions everything.