Is the South African real estate industry held to ransom by property portals?

Let’s build our own industry owned property portal

  1. Establishing a very strong brand that communicates to both agents and consumers. This includes strong online marketing, search engine optimization and an effective social media strategy.
  2. From a systems back-end perspective look at how listings will be imported into your portal, quality on listings are controlled and how support to all agents are handled.
  3. From a front-end, you would need to be laser-focused on creating the best possible user experience, and be prepared to constantly tweak the small things to create more leads.
  4. Invest a large portion of your funds in innovation. This means trying out new things that will in most cases not provide a visible ROI (if you are really aggressive in what you do).
  5. Have a really awesome team that know each other’s strengths and weaknesses.

The other threat: low commission and online agents

A defensive position

The danger to consumers

From the Nov/Dec 2016 Property Professional Magazine

The solution?

Will an industry owned portal work?

Food for thought, the future of estate agents

--

--

--

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adriaan Grové

Adriaan Grové

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.

More from Medium

Driving in the U.S. and the need for more public transportation

Sunsetting Of The Girl Boss?…

No Mention of Uyghur ‘Genocide’ After UN Human Rights Commissioner Visits Xinjiang

It Turns Out They Really Thought They Had a Crystal Ball