Is the South African real estate industry held to ransom by property portals?

Let’s build our own industry owned property portal

  1. Establishing a very strong brand that communicates to both agents and consumers. This includes strong online marketing, search engine optimization and an effective social media strategy.
  2. From a systems back-end perspective look at how listings will be imported into your portal, quality on listings are controlled and how support to all agents are handled.
  3. From a front-end, you would need to be laser-focused on creating the best possible user experience, and be prepared to constantly tweak the small things to create more leads.
  4. Invest a large portion of your funds in innovation. This means trying out new things that will in most cases not provide a visible ROI (if you are really aggressive in what you do).
  5. Have a really awesome team that know each other’s strengths and weaknesses.

The other threat: low commission and online agents

A defensive position

The danger to consumers

From the Nov/Dec 2016 Property Professional Magazine

The solution?

Will an industry owned portal work?

Food for thought, the future of estate agents

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I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.

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Adriaan Grové

Adriaan Grové

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.

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