Observations in the real estate technology landscape #1

My personal observations on the international and local (South African) real estate technology space: Facebook, Property Fox, Jigsaw, Zillow, RPR, Private Property, RE/MAX

  • Facebook is venturing into real estate, by gradually rolling out listings to its market place platform in the US, read the full story here. If it works there, it’s likely to replicate it in other countries. Perfect platform as they have the audience, and all the data to do highly targeted ads. This has the potential to compete head-on with property portals if it works well. Google ventured into real estate too 7 years ago with integrated listings in Google maps, but failed. It is a tough nut to crack. (throwing tons of money at a problem doesn’t necessarily solve it). In my view, companies should focus on what they are good at, and perfect it, don’t be greedy.

--

--

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adriaan Grové

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.