The rise of the super agent

  1. Provide great service to buyers and sellers, thus simplifying and speeding up the sales process, adding credibility for the portal. Promoting top agents is in the best interest of the portal.
  2. Reduce the admin and support overhead dealing with a smaller group of agents.
  1. Additional marketing opportunities, including featured properties, profiles or other packages are made available that provides more exposure for agents willing to spend.
  2. Portals are willing to run at a loss for years, in order to capture market share and operate a monopoly. Once this is done, they can command higher than normal subscription fees.

The rise of super agents and teams

Looking into the future we can possibly see the following:

  1. Agents that are set in their ways and are reluctant to adapt to change (including the adoption of new technologies and further training) will put themselves under pressure and be slowly forced out of the market. There is certainly no more space for ‘part time’ agents.
  2. More, highly qualified, post graduates (including corporate go-getters) entering the real estate sector.
  3. The rise of fixed and low commission online and hybrid agencies that challenges the traditional high commission structures through their highly optimized workflow processes.
  4. Introduction of completely new real estate models like OpenDoor, Knock and Offerpad that promises instant home sales. These are backed by large investors looking to disrupt the market.



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Adriaan Grové

Adriaan Grové

I’m the CEO of, I love working with my remote team to solve real estate problems. Questions everything.