Timing your product launch is an art…isn’t it?

Property search

12 Years ago we’ve for instance launched a natural language keyword search on our MyProperty SA portal (we actually have a basket full of different property searches!), You could search for property with something like “cape town houses for sale with 3 beds under R1M with a pool”, and it would display the results. It worked really well but it had its shortcomings. People are lazy and not good at typing out full sentences on small phones (which now commands an easy 60–70% of searches for real estate websites).

2009 vs 2021 property search
O-Yes Properties showcases their reviews on their website

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Adriaan Grové

Adriaan Grové

I’m the CEO of www.entegral.net, I love working with my remote team to solve real estate problems. Questions everything.